Rice Lake Harley-Davidson®
2801 S. WISCONSIN AVE., RICE LAKE, WI 54868

715-234-5400
About Us

About Us

 We have a strong and committed H-D® sales staff with many years of experience satisfying our customers' needs. Our inventory of New Harley-Davidson® & Pre-Owned Motorcycles is second to none. Feel free to browse our inventory online, request more information about motorcycles, set up a test ride or inquire about financing. 

Our goal is to provide the absolute best dealership experience possible! We have a knowledgeable staff that is ready to help you with all of your Harley-Davidson® needs. Come visit us and check out our Parts and MotorClothes® departments to accessorize your bike or to gear up for the road. We also have a full Service department to help you ensure your bike is riding safely. Check back with us often for news on exciting events, inventory updates, and specials in all our departments.

With so many happy riders it's easy to see why Rice Lake Harley-Davidson® is your trusted source for Harley-Davidson® Motorcycles. There are a number of reasons why so many riders flock to the Deluxe USA Dealer Harley-Davidson® showroom, so we're going to do our best to outline them all for you.

First and foremost, we're renowned for our superb selection of new Harley-Davidson® models, plain and simple. Of course, our love for these bikes often brings them back to our showroom in a number of ways.

For instance, when it comes time to upgrade, many of our loyal customers return their motorcycle to be traded in. These used motorcycles are also offered to our valuable customers, some are even certified with the same guaranteed performance and quality as new ones.

Of course, nobody wants to be forgotten after the purchase of a new or used Harley-Davidson®. That's why we created the Rice Lake Harley-Davidson Family Plan (call more for details) along with having  Certified H-D® Technicians and Parts Specialists that are highly trained and equipped with the latest Harley-Davidson® parts.