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Rice Lake Harley-Davidson® 2801 South Wisconsin Avenue, Rice Lake, WI 54868
Map & Hours
715-234-5400
715-234-5400
2026 H-D® Motorcycles
  • Grand American Touring
    • Street Glide®
    • Road Glide®
    • CVO Street Glide
    • Street Glide Limited
    • CVO Road Glide ST
    • Road Glide Limited
    • CVO Street Glide ST
    • CVO Street Glide Limited
  • Cruiser
    • Street Bob®
    • Low Rider® S
    • Low Rider® ST
    • Breakout®
    • Fat Boy®
    • Heritage Classic
    • Super Glide®
  • Trike
    • CVO Street Glide 3 Limited
    • Road Glide 3
    • Street Glide 3 Limited
  • Adventure Touring
    • Pan America® 1250 ST
    • Pan America® 1250 Special
    • Pan America 1250 Limited
  • Sport
    • Nightster®
    • Sportster® S
    • Nightster® Special
MOTORCYCLES
  • New RLHD Inventory
  • Used RLHD Inventory
  • H-D Certified Bikes
  • Collections: Icons
  • Collections: Enthusiast
  • Learn to Ride
  • Rentals
  • Value My Trade
  • Harley-Davidson Offers
PARTS and SERVICE
  • PARTS DEPARTMENT
  • SERVICE DEPARTMENT
  • Value My Trade
FINANCE and INSURANCE
  • Secure Finance Application
  • HDFS Insurance
H-D® Online Store
  • H-D® Online Store
Events
Dealer Info
  • Contact Us
  • About Us
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  • Register for updates
  • Photo Gallery
  • Video Gallery
  • Careers
  • Value My Trade
Blue Hills H.O.G.
TORO
  • RESIDENTIAL MOWERS
  • SNOW REMOVAL
  • COMMERCIAL PRODUCTS
Rolling Sturgis to Milwaukee
Great American Ride
No Money Down/2.99% APR + $1K Trade Assistance
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What's happening

News Promotions
  • No Money Down/2.99% APR + $1K Trade Assistance

    No Money Down/2.99% APR + $1K Trade Assistance

    On Select New 2025 Cruiser and Street Glide Models. Plus, $500 Hero Cash for Military and First Responders. Offer ends June 30, 2026. Read more
  • Ride out from $395/mo. for 36 mos. & 10% down. Final payment of $21,434 due at the end of your loan with H-D Flex Financing

    New 2026 Street Glide Limited Offer Read more

    FIRST RESPONDERS GET A $250 P&A CREDIT

    First Responders enjoy a $250 Genuine H-D P&A credit with any new motorcycle purchase. Read more
  • ACTIVE MILITARY & VETERANS GET A $250 P&A CREDIT

    We salute active U.S. Military and Veterans with a $250 Genuine H-D P&A credit with any new motorcycle purchase. Read more

    Payments as low as $199/mo for 36 Months, No Money Down.

    2025 Sportster S Read more

      Upcoming events

      Rice Lake Harley-Davidson Annual Chicken Feed

      July 18 2026 9:00am - Rice Lake Harley-Davidson Annual Chicken Feed

      Rice Lake Harley-Davidson Annual Chicken Feed

      It's that time of year again! Rice Lake Harley-Davidson is holding it's annual chicken feed. We will start serving at 9:00 am and going until 1:00 pm. Come hungry, share new stories and adventures, meet new friends and family and just enjoy the scenery. We look forward to seeing everyone. Travel safe.

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      Rice Lake Harley-Davidson
      Contact us
      2801 South Wisconsin Avenue
      Rice Lake, WI 54868
      715-234-5400 [email protected] Fax: 715-234-8066 Get directions Find out more
      Dealership hours
      Monday Closed
      Tuesday - Friday 9:00 AM - 5:00 PM
      Saturday 9:00 AM - 2:00 PM
      Sunday Closed
      Quick Links
      • Harley-Davidson Showroom
      • New RLHD Inventory
      • Pre-owned RLHD Inventory
      • Take a test ride
      • Contact us
      ©2026 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar and Shield Logo are among the trademarks of Harley-Davidson Motor Company, Inc. Third-party trademarks are the property of their respective owners. Certified Website Solution powered by ROOM 58 LTD © 2026