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Rice Lake Harley-Davidson® 2801 South Wisconsin Avenue, Rice Lake, WI 54868
Map & Hours
715-234-5400
715-234-5400
2026 H-D® Motorcycles
  • Grand American Touring
    • Street Glide®
    • Road Glide®
    • CVO Street Glide
    • Street Glide Limited
    • CVO Road Glide ST
    • Road Glide Limited
    • CVO Street Glide ST
    • CVO Street Glide Limited
  • Cruiser
    • Street Bob®
    • Low Rider® S
    • Low Rider® ST
    • Breakout®
    • Fat Boy®
    • Heritage Classic
  • Trike
    • CVO Street Glide 3 Limited
    • Road Glide 3
    • Street Glide 3 Limited
  • Adventure Touring
    • Pan America® 1250 ST
    • Pan America® 1250 Special
    • Pan America 1250 Limited
  • Sport
    • Nightster®
    • Sportster® S
    • Nightster® Special
MOTORCYCLES
  • New RLHD Inventory
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  • H-D Certified Bikes
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  • Collections: Enthusiast
  • Learn to Ride
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  • PARTS DEPARTMENT
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  • HDFS Insurance
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Blue Hills H.O.G.
TORO
  • RESIDENTIAL MOWERS
  • SNOW REMOVAL
  • COMMERCIAL PRODUCTS
Rolling Sturgis to Milwaukee
Great American Ride
No Money Down/2.99% APR + $1K Trade Assistance
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What's happening

News Promotions
  • Time to Ride

    Time to Ride

    Test ride a new H-Davidson motorcycle, Get a Limited-Edition Flag Read more
  • No Money Down/2.99% APR + $1K Trade Assistance

    On Select New 2025 Cruiser and Street Glide Models. Plus, $500 Hero Cash for Military and First Responders. Offer ends June 30, 2026. Read more

    Ride out from $395/mo. for 36 mos. & 10% down. Final payment of $21,434 due at the end of your loan with H-D Flex Financing

    New 2026 Street Glide Limited Offer Read more
  • FIRST RESPONDERS GET A $250 P&A CREDIT

    First Responders enjoy a $250 Genuine H-D P&A credit with any new motorcycle purchase. Read more

    ACTIVE MILITARY & VETERANS GET A $250 P&A CREDIT

    We salute active U.S. Military and Veterans with a $250 Genuine H-D P&A credit with any new motorcycle purchase. Read more

      Upcoming events

      Rice Lake Harley-Davidson Annual Bike Blessing

      May 09 2026 9:00am - Rice Lake Harley-Davidson Annual Bike Blessing

      Rice Lake Harley-Davidson Annual Bike Blessing

      Please join us at Rice Lake Harley-Davidson along with Eze Riders-CMA #596 on June 6, 2026 from 9:00 am to 1:30 pm for our annual bike blessing. Eze Riders will be serving up lunch brats, chips and a drink (price listed at the tent). We look forward to seeing you all there. Here's to a safe 2026 riding season.

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      Rice Lake Harley-Davidson
      Contact us
      2801 South Wisconsin Avenue
      Rice Lake, WI 54868
      715-234-5400 [email protected] Fax: 715-234-8066 Get directions Find out more
      Dealership hours
      Monday Closed
      Tuesday - Friday 9:00 AM - 5:00 PM
      Saturday 9:00 AM - 2:00 PM
      Sunday Closed
      Quick Links
      • Harley-Davidson Showroom
      • New RLHD Inventory
      • Pre-owned RLHD Inventory
      • Take a test ride
      • Contact us
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